A trusted name for the last 11 years

Simply Smart, by Samnova Electronics

Samnova Electronics Pvt Ltd makes home appliances for Indian households under the brand SS — Simply Smart. The company was founded under the vision of Mr. Sandeep Shukla, Founder & Managing Director, who has been in consumer durables since 2008 and has built SS into a trusted name over the last ten years.

The range covers LED televisions, semi-automatic washing machines, air coolers, refrigerators, air conditioners, induction cooktops and atta makers — the appliances a family actually uses every day, rather than the ones that look impressive in a showroom.

What we build on

• Smart Technology — 4K panels, webOS and Google TV, I-Sensor load sensing on the atta makers, infrared heating that works with every pan in the kitchen.
• Attractive Design — bezel-less televisions, double-glass panels, printed lids and decorative panels. An appliance sits in a room for a decade; it should look like it belongs there.
• Competitive Pricing — the specification you would expect two price bands higher, at a price an Indian family plans around.
• Reliable Performance — heavy duty motors, a five year warranty on every wash motor, and a service network that attends rather than corresponds.
• Strong Channel Partners — dealers and distributors across urban, semi-urban and emerging markets who carry stock, fit the product and stand behind it.

Where we are going

Our aim is to establish SS as a recognised Indian consumer electronics brand across urban, semi-urban and emerging markets — not only in the metros, but in the towns and districts where most appliances in this country are actually bought.

Our vision is to make "Made in India" synonymous with quality, trust and innovation: a badge that tells a buyer the product is good, not merely that it is local.

Where to find us

Samnova Electronics Pvt Ltd operates from two offices in Indore, Madhya Pradesh. Contact details for sales, service and business enquiries are on the contact page.